Which data view provides tracking data on content shared from your Marketing Cloud sends via Social Forward?

Which data view provides tracking data on content shared from your Marketing Cloud sends via Social Forward?

• A. _SocialNetworkTracking data view
• B. _SocialNetworkImpressions data view
• C. _PublicationSubscriber data view
• D. _SMSSubscriptionLog data view

Answer: (A)

Data views are built-in tables you query to pull Marketing Cloud engagement and tracking data. For content shared from your sends via Social Forward, the tracking information is stored in the _SocialNetworkTracking data view. This view records the share events from Marketing Cloud to connected social networks, including details like which network was used, the post URL, and the time of the share, enabling you to analyze how your shared content performs. Other data views cover different areas—impressions data, publication subscriber information, or SMS subscription logs—but they don’t capture the actual share actions from Social Forward. So, the correct source for tracking data on Social Forward shares is the _SocialNetworkTracking data view.

Data views are built-in tables you query to pull Marketing Cloud engagement and tracking data. For content shared from your sends via Social Forward, the tracking information is stored in the _SocialNetworkTracking data view. This view records the share events from Marketing Cloud to connected social networks, including details like which network was used, the post URL, and the time of the share, enabling you to analyze how your shared content performs. Other data views cover different areas—impressions data, publication subscriber information, or SMS subscription logs—but they don’t capture the actual share actions from Social Forward. So, the correct source for tracking data on Social Forward shares is the _SocialNetworkTracking data view.