Which data view provides behavioral information related to email messages forwarded to friends (FTAF)?

Which data view provides behavioral information related to email messages forwarded to friends (FTAF)?

• A. _ForwardToFriend
• B. _ForwardedData
• C. _FTAF data view
• D. _FriendShare

Answer: (C)

Forward-to-a-Friend activity is captured by a dedicated data view in Marketing Cloud. This data view is specifically designed to log when a recipient forwards an email to others, including details like who forwarded, who received it, and when the forward happened, tying it back to the original message. Because of this focused purpose, the _FTAF data view is the correct source for behavioral information related to emails forwarded to friends, making it the best choice for analyzing FTAF activity. The other options don’t correspond to the standard data view used for this purpose.

Forward-to-a-Friend activity is captured by a dedicated data view in Marketing Cloud. This data view is specifically designed to log when a recipient forwards an email to others, including details like who forwarded, who received it, and when the forward happened, tying it back to the original message. Because of this focused purpose, the _FTAF data view is the correct source for behavioral information related to emails forwarded to friends, making it the best choice for analyzing FTAF activity. The other options don’t correspond to the standard data view used for this purpose.