Which data view lets you view subscribers in your Enterprise Marketing Cloud account and their profile attributes?

Which data view lets you view subscribers in your Enterprise Marketing Cloud account and their profile attributes?

• A. _ProfileAttribute
• B. _SubscriberData
• C. _EnterpriseSubscriber
• D. _EnterpriseAttribute data view

Answer: (D)

Data views are system tables you query with SQL to report on subscribers and their attributes. For an Enterprise Marketing Cloud account, the view that captures subscribers along with their profile attributes at the enterprise level is the one that stores each subscriber’s attribute name and value tied to their SubscriberKey. This Enterprise Attribute data view is designed to expose both who the subscriber is and the profile data associated with them across the entire enterprise, making it the best fit for viewing subscribers and their profile attributes in an Enterprise context. Other views either cover subscriber identity alone or profile attributes outside the enterprise scope, so they wouldn’t provide the same combined view.

Data views are system tables you query with SQL to report on subscribers and their attributes. For an Enterprise Marketing Cloud account, the view that captures subscribers along with their profile attributes at the enterprise level is the one that stores each subscriber’s attribute name and value tied to their SubscriberKey. This Enterprise Attribute data view is designed to expose both who the subscriber is and the profile data associated with them across the entire enterprise, making it the best fit for viewing subscribers and their profile attributes in an Enterprise context. Other views either cover subscriber identity alone or profile attributes outside the enterprise scope, so they wouldn’t provide the same combined view.