Which data view lets you view subscribers in your Marketing Cloud account and their statuses (note that subscriber attributes are not available)?

Which data view lets you view subscribers in your Marketing Cloud account and their statuses (note that subscriber attributes are not available)?

• A. _Open data view
• B. _Sent data view
• C. _Subscribers data view
• D. _SMSSubscriptionLog data view

Answer: (C)

Data views let you pull system information from Marketing Cloud. To see who your subscribers are and what their current status is (without pulling their attributes), you use the _Subscribers data view. This view holds subscriber-level records and includes a Status field that shows whether a subscriber is Active, Unsubscribed, Bounced, etc. It doesn’t expose subscriber attributes, which is why attributes aren’t available in this view. The other data views are focused on specific interactions or channels—opening or sending emails (_Open and _Sent) or SMS opt-in details (_SMSSubscriptionLog)—and don’t provide a plain list of subscribers with their statuses. For example, you can query: SELECT SubscriberKey, Status FROM _Subscribers.

Data views let you pull system information from Marketing Cloud. To see who your subscribers are and what their current status is (without pulling their attributes), you use the _Subscribers data view. This view holds subscriber-level records and includes a Status field that shows whether a subscriber is Active, Unsubscribed, Bounced, etc. It doesn’t expose subscriber attributes, which is why attributes aren’t available in this view. The other data views are focused on specific interactions or channels—opening or sending emails (_Open and _Sent) or SMS opt-in details (_SMSSubscriptionLog)—and don’t provide a plain list of subscribers with their statuses. For example, you can query: SELECT SubscriberKey, Status FROM _Subscribers.