In Enterprise 2.0 accounts, when profile attributes are created, which data view can return profile attribute columns in addition to the standard columns?

In Enterprise 2.0 accounts, when profile attributes are created, which data view can return profile attribute columns in addition to the standard columns?

• A. _ProfileAttribute
• B. _AttributeView
• C. _CustomAttribute
• D. _EnterpriseAttribute data view

Answer: (D)

In Marketing Cloud data views, Enterprise 2.0 profile data is surfaced through a dedicated view designed to expose both the standard profile fields and the custom profile attributes you create. The _EnterpriseAttribute data view is the one that returns profile attribute columns in addition to the usual columns, making it the right source when you need the full set of profile data in a single query. This is why this view is preferred: it’s specifically built for Enterprise 2.0 profile data and combines the standard fields with the attribute values, so you can directly select attributes like your created profile fields alongside standard subscriber columns. Other views don’t provide this combined schema in the same way, so they don’t fit the requirement as cleanly.

In Marketing Cloud data views, Enterprise 2.0 profile data is surfaced through a dedicated view designed to expose both the standard profile fields and the custom profile attributes you create. The _EnterpriseAttribute data view is the one that returns profile attribute columns in addition to the usual columns, making it the right source when you need the full set of profile data in a single query.

This is why this view is preferred: it’s specifically built for Enterprise 2.0 profile data and combines the standard fields with the attribute values, so you can directly select attributes like your created profile fields alongside standard subscriber columns. Other views don’t provide this combined schema in the same way, so they don’t fit the requirement as cleanly.